Deezer to take on Apple Music with launch of UK ad campaign
Warner Music company to air first commercial during Channel 4’s Gogglebox on Friday following equity stake deal with broadcaster agreed in June
Dos and don’ts: our guide to dmexco 2015
Dmexco veterans offer their tips on what to do and what to avoid at this year’s digital marketing conference
Triumph revival fuelled by continuing nostalgia for 1960s retro chic
Growth of classic bike market sees models used in TV shows and even forging new affinity with fashion world
Mind Candy sells its ‘Instagram for kids’ app PopJam to SuperAwesome
UK-only app from Moshi Monsters maker is used by ‘hundreds of thousands’ of children, and will now launch elsewhere in the world
How my negative review of Legend was spun into movie marketing gold
My two-star take on Tom Hardy’s Krays biopic was included in an official poster for the film. While I applaud the chutzpah in this case, audiences do need to be wary of false advertising
Picture perfect: how marketers can harness the power of images
People connect with images instantly and emotionally – chosen correctly, they put faces to causes in ways that words cannot
Instagram advertising goes global with new TV-style formats
Facebook-owned photo-sharing platform rolls out ad service to 38 markets and adds new formats including landscape-shaped photo and video
AOL’s Millennial Media deal highlights rise in automated ad buying
Programmatic ad buying predicted to account for more than half of the UK’s £3bn digital display market this year, according to research
McDonald’s hires YouTube stars to launch youth channel
Vloggers Gabriella Lindley and Oli White will host weekly show on Channel Us as fast food giant tries to engage millenials
Google to punish sites for using interstitial adverts
Full-page app-install adverts will lead to sites no longer being dubbed ‘mobile-friendly’ by Google’s search algorithm
Fake BBC news article used to lure players to games site
ASA reprimands RockyFroggy, where users can play games to win prizes, after it ran an advertorial using a web domain similar to that of the BBC
BuzzFeed in first global advertising deal with Martin Sorrell’s WPP
Deal, worth tens of millions of dollars, will give WPP agencies and clients unprecedented access to the digital news organisation
Moshi Monsters and Bin Weevils rapped for promoting subscriptions to children
Online games sites breached UK advertising standards on social responsibility, as well as direct exhortation and parental authority, rules watchdog
Data, technology and creativity: new opportunities for marketers – live Q&A
Join us at 1pm (BST) on 9 September to discuss how to exploit the tech and data opportunity without alienating your audience
Do Netflix, Spotify and Facebook know me as well as they think?
Websites try to suggest everything from your next best friend to your next best shirt. But are these recommendations a help or a hindrance? Four writers look at how algorithms shape their online lives