Richard Hartley

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Johnny Hornby: adland is failing to defeat digital fraud

Without an industry-wide response to fraudulent activity, advertisers risk damaging their relationship with consumers

BuzzFeed breaks UK ad rules over misleading advertorial

Dylon sponsored article titled ‘14 Laundry Fails’ did not make clear content was piece of marketing, advertising watchdog rules

Ignore the toys, look at the screens. What CES really means for marketers

It’s easy to be distracted by the abundance of the recent Consumer Electronics Show, but marketers should pay attention to what the rise of digital screens everywhere mean for advertising

AOL’s Tim Armstrong: ‘If there’s one law, it’s that nobody owns the future’

Chief executive on creating value, the impact of adblocking, and why HuffPo isn’t chasing profits

Ad-blocking and fraud pose big questions for online advertising

Threat of consumers taking to adblocking in huge numbers has become a preoccupation for publishers, ad agencies and advertisers

Make or break for the Sun and more consolidation

New editor Tony Gallagher must play digital catchup while industry wants advertisers to believe in quality over scale

Will 2016 be the year web advertisers realise we don’t want to be monitored?

Everyone hates web adverts – except those people developing intrusive technology to force them on us

A proxy war: Apple ad-blocking software scares publishers but rival Google is target

Apps that prevent ads making it to the screens of mobile phones are topping the charts. How will media firms react?

The best charity videos of 2015

As the year comes to an end, Zoe Amar looks at the charity videos that stood out from the rest over the past 12 months

Telegraph criticised by watchdog for ‘misleading’ Michelin advertorial

Advertising Standards Authority rules article and video on Telegraph.co.uk did not make it clear they had been paid for

US digital advertising in 2016: things will get better

Spending time on the web in 2015 was a charmless experience. Next year we’ll see a renewed focus on quality ads

2015 was the year that Adobe’s Flash finally began to die

The deathknell tolls for Flash as Google, Firefox, Amazon and other technology companies block it, while Adobe dumps the name from its own products

And the brands played on: how EDM can sell almost anything

Brands and advertisers are falling over themselves to tap in to the colossal success of dance music, and many of its stars are happy to help the marketing effort – with conditions

Hashtag backlash: marketing campaigns that turned into social media disasters

Guardian Australia looks back at some advertising efforts of 2015 that met with stinging criticism online, including Woolworths’ ill-fated Anzac Day campaign

‘Over a quarter’ of City AM readers turned off adblockers in trial

Financial freesheet to roll out pioneering anti-adblocking software by Christmas in move watched keenly by news publishers

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About

  • About Richard Hartley
  • Richard Hartley’s Work
  • Location

Film & Tech News

  • Pioneering UK Nerve Lab harnesses AI to map effect of children’s screen time
  • ‘Loneliness influencers’ are racking up views. After a breakup, I see the appeal
  • ‘Why would you put a toxic product into the hands of a young child?’: director turned activist Beeban Kidron on why big tech needs its ‘tobacco moment’
  • ‘A movie for everyone, not just Drag Race fans’: stars of drag comedy Stop! That! Train! on making the summer’s funniest film
  • The Guide #246: Does World Cup fever leave you in a cold sweat? Here’s how to escape the footie
  • UK parents support an under-16 social media ban – but what do their children think?
  • From Olivia Rodrigo to The Fall of Sir Douglas Weatherford: your complete entertainment guide to the week ahead
  • ‘Have you ever been around someone you just know is evil?’ Melinda French Gates on meeting Jeffrey Epstein, giving away billions, and her post-divorce peace
  • The right has created a false reality – fuelled by toxic images delivered straight to your phone
  • Palantir loses legal challenge to force Swiss magazine to publish responses
  • How much money did Elon Musk make in SpaceX’s stock market debut?
  • Elon Musk becomes world’s first trillionaire as SpaceX ends trading day with valuation of $2.1tn – as it happened
  • SpaceX makes largest ever stock market debut, making Elon Musk world’s first trillionaire
  • Derbyshire police officer investigated over AI-generated ‘evidential material’
  • The SpaceX IPO made Musk a trillionaire. The old rules of capitalism no longer apply
  • UK to ban under-16s from ‘high risk’ social media apps
  • David Hockney, pioneering British artist famed for his pools and portraits, dies aged 88
  • What World Cup? US celebrities get their fashion kicks from the Knicks
  • More of the Christchurch shooter’s online comments have been uncovered, New Zealand researchers say. Does it change the picture?
  • Online racism is significantly affecting mental health, First Nations people say: ‘It’s like carrying a bully in your pocket’
  • ‘I only had this father, and he’s gone’: Wafa Mustafa’s fight for truth and justice for Syria’s missing
  • Obsessed with Obsession: how a low-budget horror changed the game in Hollywood
  • France accuses Israeli firm of interfering in Scottish elections and targeting SNP
  • Brad Pitt in the frame as older men embrace ‘hot professor’ glasses
  • Masters of the Universe is a box office flop. Can they really be serious about a sequel?
  • Scientists are working on headphones that block annoying noises and allow the ones you love? I can’t wait!
  • David Gamble obituary
  • After SpaceX’s huge IPO, Americans’ financial future will be bound to AI
  • They Will Kill You to Aftersun: the seven best films to watch on TV this week
  • Pokémon Go data trained AI that could assist military drones in war zones

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