Pop will eat itself

Sites that offer free music downloads as long as you listen to an ad jingle are fast becoming the norm. But which products would you get today's artists to sell? Tim Jonze reports

Microsoft/Yahoo ad threat to rivals

The combined businesses of Microsoft and Yahoo could provide a staunch competitor to Google in the $80bn-a-year online advertising market. By Mark Sweney

Virgin launches ‘Hate to wait?’ ads

Virgin Media is to launch a TV campaign featuring people refusing to wait - to promote the benefits of buying into its new broadband packages. By Mark Sweney

YouTube shares its booty with UK video-makers

YouTube is expanding its user partner programme to the UK, which means any user can apply to be an official partner and take around half the advertising revenue generated by their pages.

YouTube to share ad money with posters

Bedroom YouTube broadcasters will soon be able to share in the profits that the video-sharing website makes from advertising, after the site extended a partnership scheme to the UK

James Murdoch joint top in exec poll

Search giant Google, its mobile developer platform Android - and James Murdoch - are the media sensations to watch in 2008, according to a survey of media executives and consultants. By Jemima Kiss

Google taps US presidential race

Google has opened an ad sales office in Washington DC after adapting its targeting techniques to aid political campaigning. By Jemima Kiss

Davos 08: openly networking

Julian Glover: When they could tear themselves away from their phones, Davos delegates were eager to find out about the future of mobile technology

Elevator Pitch: Qype takes local communities global

Qype publishes reviews and related listings for local businesses - just one firm targeting the traditional audience and advertisers of the local newspaper industry that is being dubbed the local-social space.

Call for online ads watershed

The online advertising industry should consider a TV-style watershed ban to restrict the marketing of products including alcohol on the internet, according to a report. By Mark Sweney

EA looks to ads in free games

Electronic Arts is releasing a free online version of its popular Battlefield title, hoping to make up for any lost revenues by selling ads within the game. By Richard Wray