Pepsi signs up galacticos

Drinks giant Pepsi is embracing online networking by forming a partnership with British web developer Imagini. By James Robinson

Listen now, pay never

With CD sales plummeting and digital failing to make up for losses, Owen Gibson looks at the concept of 'free' — anathema to record labels, but a rallying cry to others

MySpace to ‘hyper target’ UK ads

Changing Media Summit: MySpace is to launch an advertising system in the UK targeting users on the basis of personal information on their profile. By Mark Sweney

The art of manipulation

Ian Williams: It's easy to dismiss advertisers on conservative websites as snake-oil salesmen - only, their approach matches the way Republicans operate