Newspapers need to revamp online advertising models, target younger age groups and forget giveaway promotions, according to an Ernst & Young report. By Katie Allen
With CD sales plummeting and digital failing to make up for losses, Owen Gibson looks at the concept of 'free' — anathema to record labels, but a rallying cry to others
Changing Media Summit: MySpace is to launch an advertising system in the UK targeting users on the basis of personal information on their profile. By Mark Sweney
Ian Williams: It's easy to dismiss advertisers on conservative websites as snake-oil salesmen - only, their approach matches the way Republicans operate
Digital TV channel Dave, E4's teen drama Skins, and Radiohead's managers were among the winners at the first MediaGuardian Awards for Innovation, or Megas