Samsung: phone brand turns to social networks to find ad music

Samsung has partnered with Facebook, MySpace and Bebo to offer four unsigned bands the chance to have their music appear in an ad campaign. By Mark Sweney

Burt Kwouk stars in Euro 2008 betting ad

Gambling brand bet365 is aiming to cash in on the easing of advertising rules with a Banzai-eque TV campaign featuring Pink Panther star Burt Kwouk. By Mark Sweney

Number-cruncher rebuff doesn’t add up for ad man

WPP chief executive Martin Sorrell wants to see the advertising giant he nurtured from birth leading the world again

Social networking: sites generating low ad revenue

New research shows that advertisers will spend just £115m on social networking websites in the UK this year. By Mark Sweney

The future is not Orange, says new boss

The new chief executive of Orange is ditching the firm's 'the future's bright, the future's Orange' slogan as he tries to revitalise the company. By Richard Wray

Last.fm: ‘An example to other start-ups’

Last.fm makes more from its affiliate music deals than it does from advertising, according to the FT.

The digital divide

The first OC&C Top 100 Media Index reveals a complex picture of companies that have restructured and reinvented themselves. By Owen Gibson

Ads blow for social networking sites

The failure of websites such as Facebook and MySpace to translate their popularity into ad revenue has led to reduced ad spend forecasts for the social networking sector. By Mark Sweney

Microsoft launches global ad brand

Microsoft is to launch a global brand, called Microsoft Advertising, to house all its advertising-related operations. By Mark Sweney

Should stealth marketing be regulated?

New laws to protect consumers from "sharp" marketing practices have wide-reaching implications for blogging and online dramas such as Bebo's Kate Modern.

How to battle Google

Did anyone see this gem on Mark Cuban's blog? He's the guy that sold Broadcast.com to Yahoo in 1999 for $5.7bn - and on Carl Icahn's list of proposed replacement directors. As TechCrunch put it - "Thanks for the $5.7bn - now let's get you fired."

Yahoo says yes to limited Microsoft talks

Yahoo has confirmed its willingness to discuss a new deal with Microsoft over combining the two companies' advertising businesses. By Jemima Kiss

Internet ad spending will overtake television in 2009

Go figure: Internet advertising has unquestionably reached a point of maturity where digital spending is not just about search advertising. By Mark Sweney