Government online ad spending soars
Government spending on digital media advertising leapt by nearly 60% year on year in the 12 months to the end of March. By Mark Sweney
Exclusive: Demand Media ‘will be worth more than $2bn’
I just had a pint with Demand Media co-founders Richard Rosenblatt and Shawn Colo today, fresh with the scent of Silicon Valley gossip that Yahoo is trying to buy the social media firm for up to $2bn.
Dexter viral lets users name murder target
A viral ad campaign to promote the new series of Dexter on FX allows fans to customise a video clip of a police press conference and name a friend as the next target on the serial killer's 'death list'. By Mark Sweney
School bully game ad cleared by ASA
A TV ad for a computer game where players control a school bully has escaped a ban from the advertising regulator despite 31 complaints. By Mark Sweney
STV targets local ads with new video platform
STV.tv, the online arm of the recently rebranded Scottish Media Group, has launched its online video service after an impressively short development period of just eight weeks.
IPA TouchPoints survey: internet usage up, but traditional media still popular
The IPA's second TouchPoints survey of media consumption revealed that 40% of internet users have visited a social networking site and 15% of adults write their own blog
Viral ad launches Lovejoy’s Channel Bee
Tim Lovejoy's online joint venture with Simon Fuller's 19 Entertainment has launched with a blokey advertising campaign. By Mark Sweney
Regionals team up with the net in a marriage of convenience
Local papers are following advertising revenue as it migrates online. By James Robinson
Channel 4 recreates The Shining to promote its Kubrick season
Channel 4 has shot a 65-second promotional film which recreates the set of Kubrick's classic horror film, The Shining. By Mark Sweney
Internet: Investigators ramp up inquiry into Yahoo’s ad link with Google
A formal investigation has begun into competition concerns surrounding an advertising tie-up between Google and Yahoo. By Andrew Clark in New York
Virgin Media ad censured over broadband speed claims
A press campaign by Virgin Media that promoted broadband download times for TV shows and music has been banned by the ASA. By Mark Sweney
T-Mobile ads launch in Euro 2008 semi
T-Mobile is using the Euro 2008 semi-final between Spain and Russia to launch a £17m ad campaign. By Mark Sweney
Publicis strikes ‘one-stop’ ad deal with top web firms
Ad group Publicis has struck deals with Google, Yahoo, AOL and Microsoft to develop a 'one-stop shop' for its agencies to buy large-scale digital campaigns. By Mark Sweney