Yahoo’s Jerry Yang warns on ad downturn

Yahoo chief Jerry Yang has said the ad industry is facing the toughest downturn in decades and he was monitoring the effects on the internet search market. By Mark Sweney

Can Facebook make its ‘engagement ads’ work?

Forecasts for social-network advertising were already being scaled back long before the credit crisis began dampening ad spending, but Facebook is keeping the torch burning for its new "engagement ad" format

The end of the Google/Yahoo ad pact dream?

You can almost hear the collective sigh of relief on both sides of the Atlantic; the proposed deal between Google and Yahoo is looking increasingly less likely to happen

Google extends global search ad lead

Google increased its global dominance in the search advertising market over rivals such as Yahoo in the third quarter of 2008, according to a report. By Mark Sweney