Media140: Can 140 characters change your brand?

The Media140 conference's debate on Why Twitter can be important for brands was chaired by Kieron Matthews, the marketing director of IAB.Robin Grant, managing director of We Are Social, suggested: "With the new media, there is a paradigm shift. It means, that consumers and people have all the power now. Brands need to realise that.

Ant and Dec star in Nintendo ads

Campaign features the ITV presenters playing games against cabbies, slimmers and others – watch it here first. By Mark Sweney