Amnesty launches online push to fund press ad

Human rights charity seeking to raise money through social media for campaign targeting Shell. By Mark Sweney

Mobile operator 3 channels Rocky IV for ads pushing service comeback

Sylvester Stallone's Russian adventure is inspiration for campaign touting upgrade of once-sparse transmitter network. By Mark Sweney

Avatar helps Rupert Murdoch’s News Corp boost quarterly profits to £554m

Company defied expectations, due to blockbuster's popularity and improved advertising at TV stations and Fleet Street papers

Genius of John Lewis’s everywoman ad wins female vote

Sentimental TV promo, accompanied by cover version of Billy Joel's Always A woman, becomes YouTube hit

Orange pensions off spoof film execs

Long-running 'Orange film board' cinema ads to be replaced by imitation trailers, but with payoff line retained. By Mark Sweney

We7 shows ad-funded model can work for online music

UK rival to Spotify succeeds in covering its running costs for the first time – while paying proper royalties to artists. By Richard Wray

Samsung heralds multimillion-pound ad campaigns to market 3D TVs

Sony, LG, Panasonic and Samsung set to woo customers for a '3D summer' on the high street. By Mark Sweney

Six great YouTube moments

The videos that rocked our desktops

Google launches viral ads for Chrome browser

BBH New York creates quirky online films that highlight benefits of adding extensions to Chrome browser. By Mark Sweney

Samsung to launch £8m 3D TV ad campaign

3D advert masterminded by Mikah Martin-Cruz, the man behind the award-winning Sony Bravia ads. By Mark Sweney

Election 2010: who gets the media vote?

The Tory, Labour and Lib Dem manifestos discuss key changes to the BBC, broadcasting, advertising, media regulators and libel

Twitter’s ad plan: what the web thinks

Twitter's plan to make money from "promoted tweets" drew contrasting reactions online

Twitter unveils ‘promoted tweets’ ad plan

Twitter to let advertisers pay for tweets to appear in search results

No, Apple’s iPad cannot ‘save newspapers’, nor can it save journalism

The debate about whether Apple's iPad can "save newspapers" breaks out on an almost daily basis, especially since our own Mercedes Bunz asked that very question at the end of January and a certain media mogul weighed in with his thoughts last week.

Web 2.0: the new election superweapon

From Twitter and Facebook to viral ads and crowdsourcing, technology appears to offer parties powerful new ways to engage voters