Digital technology and social networking breathe new life into advertising

Agencies seek to engage potential customers with interactivity and dialogue. By James Silver

Facebook set to launch ‘Gmail killer’ email system

Social networking firm expected to unveil @facebook.com email that could make it a serious rival to Gmail

Ben Child: ASA says it received complaints that the promotional images showed a girl who appeared to have suffered a sexual assault

ASA rules campaign was 'likely to cause offence and distress' and was 'unsuitable to be seen by children'. By Mark Sweney

Micah White: The danger of allowing an advertising company to control the index of human knowledge is too obvious to ignore

The Hunting Moon appears to be a trailer for a vampire film but is a clever spoof. By Mark Sweney

Nearly 97% of Google's revenue comes from its sponsored listings – is it fair, then, to call Google an advertising company? By Jemima Kiss

Warner Bros character will head multimillion-pound campaign set to break in The X Factor on Saturday. By Mark Sweney

C-3PO and R2-D2 will appear in M&C Saatchi campaign for the owner of Currys and PC World. By Mark Sweney

Regional newspaper executive explains how to raise funds without charging for online access

World's largest internet company reports net income up 32% in the third quarter as chief executive lauds 'significant momentum'

Gap North America president Marka Hansen says outpouring of comments shows 'we did not go about this in the right way'. By Josh Halliday

Pro-tobacco content on Facebook and YouTube is glamorising smoking among the young, warn health groups

Ex-Birmingham Post editor Marc Reeves challenges the old editorial-advertising orthodoxy - but is he right?