General Motors gives Facebook the boot ahead of $100bn share sale
Withdrawal of one of the world's biggest advertisers days before stock market sale seen as an embarrassment by analysts
Facebook: a tale of two media models
Michael Wolff: The irony of the Facebook epoch is that old media covets its IPO billions, while new social media envies the old's content
Apple drops ’4G’ from new iPad name in UK online store
Alteration to 'Cellular' comes after complaints to Advertising Standards Authority over 'LTE' compatibility claims but investigation could still follow in Sweden. By Charles Arthur
Facebook IPO overvalued at $96bn, say investors
Poll finds 79% think social media giant's price tag is too high – but report says next week's flotation is already oversubscribed. By Juliette Garside
Drawbridge aims to solve ‘cross-device’ ad targeting problems
US startup decloaks from stealth mode armed with funding from Sequoia Capital and Kleiner Perkins. By Stuart Dredge
Facebook likely to be the fourth richest flotation in stock market history
Despite almost certain IPO success, Facebook has to start making money from mobile phone advertising soon
Student publishes a new Shakespeare text
We're not talking First Folio, mind. This is the world of 2b r nt 2b - but with the highest of motives
Ashton Kutcher in yet another controversy over ‘racist’ ad campaign
The Popchips brand snack pulled part of its campaign after the Two and a Half Men star appears as Indian man in brownface
ASA forces Apple to withdraw claims new iPad has ’4G capability’
Ban of '4G' label is due to lack of mobile services compatible with the device in UK, Advertising Standards Authority says. By Charles Arthur
Spoiling Prometheus: is the PR campaign giving away too much?
Ben Child: Ads, hashtags, trailers for trailers … with all the marketing gimmicks for Ridley Scott's sci-fi epic, I'm starting to think I can already predict the entire storyline
Henwood and Rutherford join PPC board
Executives behind 4oD, Pottermore and Unilever join board of Picture Production Company. By Mark Sweney
Bond causes a stir with taste for beer in Skyfall
Daniel Craig defends James Bond's beer-sipping in the next film, following a product placement deal with Dutch brewer Heineken. He also says he asked Sam Mendes to direct the project
How will the new law on cookies affect internet browsing?
Websites track visitors' activity, but will legal changes to users' consent make a difference to the Guardian or other sites?
Google posts strong first-quarter results and announces two-for-one stock split
Search giant's first-quarter earnings up 60% to $2.89bn year-on-year, but cost-per-click falls for second quarter in a row
Who would want to live in the Google Glass house?
James Westcott: The augmented reality of Google's 'Project Glass' seems to miss the point about what makes fiddling with a phone addictive
Ludicrous, hysterical, brilliant – the top Republican campaign adverts
Ana Marie Cox: Obamaville is the latest incredible ad in a presidential campaign season that has been notable for its negativity
24 hours in apps media disruption
How mobile is sparking innovation in publishing, music, television, games and beyond. By Stuart Dredge
UK web advertising spend to hit £5bn
Facebook ad revenue expected to increase by 84% as mobile and online video income also soars. By Mark Sweney
007: licensed to place product
The new James Bond film, Skyfall, will see the secret agent turning his back on martinis in favour of a well-known Dutch beer
Mobile and the news media’s imploding business model
Michael Wolff: Smartphones will soon be the primary news source for most Americans. That's if anyone can still make money by reporting
The shocking thing about the Mail Online’s sidebar of shame
Andrew Brown: The Mail's website appropriates the holier-than-thou prurience of the defunct News of the World, but to what financial end?
Mobile ad spend soars to £203m
App stores and tablets helped drive 157% year-on-year growth in 2011, according to IAB/PricewaterhouseCoopers report. By Mark Sweney
Rosie Huntington-Whiteley: the face of 2012
With the M&S and Burberry accounts already in the bag, an LA pad and a Hollywood boyfriend, the girl who grew up on a Devon farm has come a long way, says Jess Cartner-Morley
Why Wes Anderson’s car ads are sellouts
Chris Michael: Fellini, Lynch and Bergman have all made adverts, so why shouldn't Anderson? Maybe because he's ended up making The Royal Tenenbaums with none of the plot or pathos
Paranormal Activity 3 ads slapped with pre-watershed ban
ASA received 29 complaints about campaign even though it was broadcast after 7.30pm to protect younger viewers. By Mark Sweney
Does it help the homeless to turn them into Wi-Fi hotspots?
John Bird: The idea of homeless people as hotspots is unpalatable until you consider the opportunity for them to become content providers
Chocolate: all round your Facebook
Once, when a chocolate bar was discontinued, that was the end; nowadays it's the start of a social media campaign to bring it back. What would you like to see revived?
WTF, QR Codes?
Craig Villamor and Brad Frost: Most people have no idea what QR codes are, and yet, as our Tumblr project shows, advertisers are putting them everywhere
TV ad revenue hits record thanks to Google and Groupon
A record £4.36bn spent in 2011 as internet giants plough millions into TV ads for first time. By Mark Sweney
Snickers Twitter campaign cleared by ad watchdog
ASA clears marketing drive involving Katie Price and Rio Ferdinand tweeting about chocolate bar. By Mark Sweney
US newspaper publishers can’t find a digital business model
Survey finds that for every $1 earned in online revenue, $7 are lost in print
Havas, the French marketing services group, reports 9% rise in 2011 profits
Growth in digital and social media and emerging markets boosted profit to €220m at Vincent Bolloré's group. By Mark Sweney
Rupert Murdoch confirms first Sun on Sunday sold 3.26m copies
Debut edition is biggest sale of a UK newspaper for four years, with media buying sources impressed at advertising performance. By Mark Sweney
The advert that can tell who you are
It's like something out of the sci-fi film Minority Report – London is to hoast an advertising hoarding that can 'read' passers-by and customise its content to suit them
How Facebook helped elect the mayor in Rapid City, South Dakota
Last year, unknown Sam Kooiker took on two-term incumbent – and scored a stunning win, thanks to a targeted digital strategy