Michael Berliner 

Google Europe’s president on the future of YouTube – exclusive video

Reflecting on YouTube’s 10th anniversary, Matt Brittin talks about the past, present and future of the video behemoth, and its significance for brands
  
  

Google’s Matt Brittin discussing YouTube on its 10th anniversary, at the 2015 Changing Media Summit.

Watch highlights from Matt Brittin’s keynote at the 2015 Guardian Changing Media Summit. Some of his key insights were:

One of the interesting things about YouTube is that it doesn’t know the bounds of time or space so [a large percentage of views come from outside the country where the video is published]

Four of the top 10 videos in the UK last year were from brands

What’s coming next? I don’t know. What we do know is that the internet population is going to close to double by 2020

Watch the full session and all other event sessions via our live-stream archive

To get weekly news analysis, job alerts and event notifications direct to your inbox, sign up free for Media Network membership.

All Guardian Media Network content is editorially independent except for pieces labelled ‘Advertisement feature’. Find out more here.

 

Leave a Comment

Required fields are marked *

*

*