Ernst Malmsten, 30, and Kajsa Leander, 31
What does it do? Sportswear retailer.
How it's gone: Bust. The online fashion firm was the highest profile dot.com casualty as it burnt around £70m in record time and put 300 people out of jobs. The duo who wanted "to bring beautiful clothing to the world" are now writing a book on how it all went wrong.
Valuation: Worth around £10m each last time around; today, maximum of £1m between them from previous ventures.
