AOL has struck a deal with ITN to receive hundreds of hours of news, entertainment and lifestyle clips in the latest stage of its reinvention as a content-rich portal.

The deal, which comes a month after AOL pledged it would be the "largest net hirer of journalists in the world", will see hundreds of video news clips provided to AOL each week.

AOL UK, which recently hired Marie Claire's online editor Carla Bevan as editor-in-chief, will sift the packages of clips to decide which ones to launch each day.

ITN, which won the content deal after a competitive pitch run by AOL, will provide news covering UK, world, showbiz, money and sports as well as entertainment and lifestyle content spanning video gaming, music, TV, movies and fashion.

ITN's clips, which play back within the page, run from 60 seconds to six minutes.

"By bolstering video across the AOL UK platform we are offering advertisers even more opportunities to reach our engaged audiences as we programme the most compelling multimedia experiences across our rich, topical and trusted content," said the head of AOL Europe, Kate Burns.

AOL broke away from its parent group, Time Warner, in December last year.

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