• Early favourite for internet celebrity of the month is Curry at Rubberburner.com, probably the most handsome man on the web. Well, that's what he reckons anyway. Bold, confident, and good-looking are the words he uses to describe himself, but he doesn't stop there, oh no, 80s throwback Curry boasts that he is gorgeous, sexy, tender and brave. The rules of internet celebritydom are strict indeed: contenders have to be completely self-obsessed, have no concept of their real shortcomings and have an obsession with sex. Past winners - cyber stud Mahir Cagri who wants to kiss everyone and Seska of Seska.com fame - have finally been upstaged. Gives "fancy a curry" a new meaning.

• Hasbro could be making the biggest mistake of its life by jumping on the internet bandwagon with a dot.com Monopoly board. Given the current climate, in which no dot.com is safe, the Old Kent Road contenders - Priceline, Oxygen, About.com and Weather.com - could end up causing Hasbro more headaches than it was banking on. Who's to say that any of these internet properties will still be around next year when the boardgame eventually makes it to the UK?

• Andy Mitchell, the man who made AltaVista into a household name for all the wrong reasons, is back. Dan Wagner of Bright Station - the man who makes a habit of picking up scraps - is behind the comeback. Three months after the AltaVista unmetered fiasco, dynamo Mitchell is now running new search engine Webtop and says it's nice to be in the driving seat. Is he be implying that he never had full control of AltaVista's UK strategy? Stand up and say what you think, hero fallguy.

• Famous names do not maketh success. Celebrity chefs had their fingers burned last week when their big dot.com venture, Foodoo.com, went bellypork up. Sunday Business, the paper that gave Foodoo.com a regular column, is left with egg on its face. Clearly Foodoo.com just couldn't find the right ingredients, namely advertising revenues. Or was it just a case of too many celebrity chefs spoiling the broth?

• Those of you that haven't got hold of a copy of The Net Effect by Richard Lord, editor of Revolution, and would desperately like a copy, get in touch as Random House kindly sent more copies than I know what to do with. I'm sure Richard would be devastated to think his works of literary genius are now being used by a fellow new media hack as a desk steadier. Be warned though, regular readers of Richard's column expecting to hear his mum's erudite words will be gutted to find not a single mention of what she feels about the latest new media development. Apparently, they've had creative differences.

Amy.vickers@theguardian.com
• Amy Vickers is new media editor of mediatheguardian.com