Much is made of the PlayStation Portable's high-resolution screen. The LCD screen draws you in. It's so compact it makes you view gaming differently. PSP is one of the most beautiful pieces of technology hardware developed in the past five years - it offers an unprecedented degree of freedom. Awesome software titles include Wipe-Out Pure and Ridge Racer.
Why didn't Sony stick to the original European launch date rather than hold back units for the US market? America was always due to follow Japan. The launch has been very successful in these markets, with more than 3m units shipped. When we launch in Europe on September 1 [the delayed date], we aim to have enough stock for demand.
Did early computers like the Sinclair ensure we have plenty of good games programmers in the UK? Perhaps, but I think a lot of programmers can't remember the Sinclair and have been inspired more by the Nintendo NES and SNES systems, Sega's Master System and Mega Drive consoles, and, dare I say it, PlayStation and the N64. Although the Sinclair range and the Amiga 500 computer defined an era and changed the face of gaming, the speed of technological change including the internet and the inspiration it passed on have ensured the UK has good games programmers.
What countries are producing the best games? Companies such as Guerrilla (www.guerrilla-games.com), from Holland, which produced the ground-breaking first person shoot-'em-up Killzone, are doing great things with the PS2 technology. In the UK, companies such as Relentless, which is working on a B-Boy game, and Studio Soho, which produces The Getaway franchise, EyeToy and Sing Star are pushing the capabilities.
Is online viral marketing a major component in any ad campaign? The 21st century is the information age. Providing information and entertainment content is an essential part of the marketing mix. If online communications are not providing the right notes, brand currency may suffer.
Is a wireless option essential for mobile gaming devices? Ultimately it is about choice and offering more value for money. The PSP's wireless gaming option allows the gaming fraternity to be mobile and connected and it will lead to more accessible communal gaming experiences.
Broadband? I wouldn't be without it. I have discovered the joys of a wireless connection, using the Apple Airport Express router. I've used it to test online games such as Hardware and Killzone.
Gadgets? I love my Cybershot T3 5.1 megapixel camera. It's light and the picture quality and editing facilities are awesome. I use my Clie CSK-002 personal organiser to take pictures of venues and then I download them. It stores my ambitions, diary and thoughts. I would like a purple Force FX lightsaber like the one used by Mace Windu in Star Wars, and I need new batteries for my blue Luke Skywalker lightsaber.
Visit: www.yourpsp.com
Carl Christopher's bookmarks
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