Age? 30.

Who is she? European marketing director at MediaRing.com, an internet voice services company. Former web marketing consultant.

What's the clever idea? "VoizLetter. Individuals can enrich their e-mail and electronic greetings by recording a spoken message that recipients can listen to without the need for special software. The user records the message directly across the web to MediaRing's voice server, which is then accessed and streamed in real time at the other end. VoizLetter also enables email marketers to enrich their email campaigns and electronic newsletters. A recent case study showed an 50% higher response rate than traditional email."

What's the thinking behind it? "Email use is the single biggest driver of internet user growth globally. Most people subscribe to many newsletters. We asked ourselves why should this be silent and applied our technology. VoizMail allows individuals to record their own special message and VoizLetter allows companies to differentiate their email newsletters."

How does it work? "To send a VoizMail the user goes to www.getvoizmail.com, plugs in a microphone and records a voice message for free using the web-based recorder. The sender puts in the email address of their friends or family. Once received, the recipient clicks on a URL link which takes them to a web page where they will be able to hear the voice message the sender has recorded.

For companies that want to create a VoizLetter, a voice message is recorded which is then integrated into the newsletter and transmitted as a normal email campaign would be. There is no attachment. For those that open the newsletter the voice is automatically streamed from the MediaRing Server.

It's very easy to set up and deploy. You could sit at your PC and record your message and add that to the newsletter. Or you could go a lot further and get a voice artist in to record a message."

Possible shortcomings? "If the users have high security settings on their browsers they will have to positively accept the voice stream. You also need a microphone and speakers."

What's next? "MediaRing has a several applications that enable voice interaction on the internet. Nameplanet.com, the world's largest provider of personal email addresses, will soon be using VoizMail. This should prove to be addictive, particularly to younger users."