How is Radio 1 embracing net culture? We've had a Radio 1 station site since 1995-96. I see the net as a natural extension of our brand and we can engage with our audience online in new ways. We've set out to have the best understanding of our target 15-24 audience bar none - getting it right means knowing all about their favourite sites and incorporating the Radio 1 site seamlessly into on-air features.
Is the net changing the way people approach radio? Certain characteristics are universally appealing about radio, such as its intimate, one-to-one relationship. However, the net is enhancing that relationship. There's far more choice. I regularly listen to a range of US stations from the Philadelphia public service channel WHLM to KROC in LA. There's also a new depth of relationship you can build with listeners who are viewing the site.
Has technology such as MP3 damaged or liberated the music industry? That depends on who you listen to! Most people understand that, in the longer term, MP3 and Napster-style file sharing systems challenge the current distribution and revenue models. That doesn't mean the end for the industry. Given a new model, such as subscription, the core skills that the industry brings - A&R, production and marketing - remain and the new technology is liberating. Some senior people in the industry see themselves in the business of identifying talent and helping that talent make and market the best music. Not shifting plastic discs about the planet!
What was your first introduction to computers? I was a sound engineer in the 1980s and a lot of the kit had computer interfaces. Some were crude but others, such as SSL computer mix-down, were pretty sophisticated. I didn't sit in front of a PC until I got a "proper" day job, struggling to teach myself WordPerfect on an ancient one!
Any favourite websites? I like the Kawasaki California Triples site... don't ask! I like design that simplifies complex sites and the guide to 10 Downing Street has a floor plan as a navigation aid. The BBC's online news site is a giant.
Any favourite gadgets? There's a site called Sonicbox which is a portal for internet and other radio stations. You can also get an actual Sonicbox and access hundreds of radio channels. It will soon be wireless around the home too. I can flick between Radio 1, KROC L.A. and Morning Edition America on the NPR network in the shower.
Anything you particularly like or dislike about technology? I loathe the fact that I live in a city with an advanced mobile telephone network, and on my way home there's a huge reception hole! However, I love the fact that people seem to be asking questions of technology and the technologists say "ah that's a few years away". In other words, I think our expectations and imaginations are working as fast, if not faster, than the inventors.
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