It is a virtual face that haunts any thrusting dotcom entrepreneur. The legendary Miss Boo symbolised the profligacy and mismanagement of around £100 million and became synonymous with the phrase 'cash-burn', writes Faisal Islam.

But Boo is bouncing back tomorrow under new US owner Fashionmall.

The new site will feature content from magazines such as Dazed and Confused, plus chat rooms where international trendsetters can test out their ideas . A tearful Miss Boo was featured mourning her lost wealth earlier this month.

But, mindful of past excesses, there won't even be a launch party for the new Boo.