Interview by Nicola Norton 

My new media

Maria Trkulja
  
  


Favourite sites? The Drudge Report.com is great for celebrity exclusives and the latest gossip. Beauty site Sephora.com is very rare because it's better than the shop it's based on. As well as selling products it has a great magazine and interactive tools such as a fragrance finder. You can also post questions to the site's beauty adviser.

Last online purchase?

I bought vitamins from health website gnc.co.uk. as part of my half-hearted attempt to be healthier this year. I forget to buy things if I'm busy, whereas this way I can do it the moment I think of it. The instant availability is appealing.

Most recent technological faux pas?

My five-year-old nephew having to show me how to get my new laptop to work. I was having problems getting through a security shield and he got me in within seconds.

Main news source on the web?

It used to be BBC Online. Up-to-the- minute news is a priority.

Most persistent spam emailer?

I'm lucky. I don't get many.

Time spent on the web?

I'm online virtually all day editing which unfortunately means I don't get much time for surfing.

Next boo.com?

Anyone who believes in style over substance. I wouldn't wish it on anyone but the industry does seem to be more cautious now. Identifying and targeting a market has to be the first step and not an afterthought. I don't think boo really had a market. No matter how much confidence you have in an idea, the figures have got to add up.

Least useful site on the web?

Any that don't work and there are too many to mention.

Most useful site?

Scoot for cinema listings and Streetmap.co.uk which means never having to carry around an A-Z again.

Which screensaver do you use?

I don't. I find them too distracting.

Most irritating thing about the web?

When it won't let you access a site. You have to be very persistent to keep going back and most people give up. That's the worst thing about the internet and it's holding back progress. This problem really needs to be sorted out.

Do you bother with old media?

My background is in newspaper and magazines. The web won't ever replace them but you can have the best of both worlds.

• Maria Trkulja is editor of femail.co.uk which was relaunched this month

 

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