Drama: Create fewer titles with longer runs, find outlets for outstanding writers and promote the programmes audience like best, such as EastEnders, Casualty and Holby City.

Comedy: Improve the programme supply across all platforms, pilot more shows, find new talent and build the big hits for BBC1.

Teen branding: Create new content delivered via existing broadband, TV and radio services, including new long-running drama and comedy, factual and music content. Aim to fill a perceived gap in BBC output aimed at 12 to 16 year olds - broadly between programming currently offered by digital TV channels BBC3 and CBBC.

CBeebies and CBBC: Create a sharper age focus for the brands and integrate all children's content - including online and radio - under these brands.

Shift resources into continuous news on TV, radio, broadband and mobile, making News 24 the centre of the TV offering, moving talent to the service and breaking stories.

Improve sports and entertainment journalism and appoint a specialist sports editor.

Create one single, cross-platform BBC music strategy and develop big events like this autumn's first BBC Electric Proms. More personalisation of music output, enabling people to create the equivalent of their own radio station.

Take entertainment seriously: Learn from the world of video games and experiment with commissioning for new platforms.

Base new broadband portals around key content areas including sport, music, knowledge-building, health and science.

Commission more cross-platform content.

Relaunch the BBC's website to include more personalisation, richer audiovisual and user-generated content.

Pilot an online project, Eyewitness: History, enabling people to record their memories of any day over the past 100 years.