Beeb.com, the BBC's commercial web operation, is getting a £1m-plus revamp as bosses try to maximise the e-commerce potential of the BBC's TV programmes.

Julian Turner, the chief executive of Beeb.com, wants to bring together niche programme sites, such as Gardener's World, Top of the Pops and Top Gear, into a single web presence this autumn.

By making Beeb.com a single portal for all its programme brands, BBC Worldwide - the BBC's commercial arm - can cross-sell merchandise, spin-off books and other products.

Beeb.com will be relaunched with a commercially orientated design and individual programme sites will revamped to reflect this format.

The portal will incorporate a registration procedure that will provide users with shopping-list facilities.

A side panel on the new site will link to products that are relevant to each user's hobbies and interests.

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