Stephen Brook, press correspondent 

Telegraph website redesigns with fewer ads

The Telegraph has cut the number of online adverts in response to reader complaints as part of a general redesign of its website Telegraph.co.uk. By Stephen Brook.
  
  


The Telegraph has cut the number of online adverts in response to reader complaints as part of a general redesign of its website Telegraph.co.uk.

Today's redesign and relaunch sees an expanded homepage with larger fonts, increased white space and the newspaper's familiar gothic masthead transferred online in a revamp the paper said would help readers to "engage more in the news".

The homepage, separate from the news front page, is larger in size than other front pages and has a greater focus on the main stories of the day. The redesign also gives greater prominence to podcasts and blogs.

"We have rebuilt our blogs section in order to encourage you to share your thoughts with the growing number of Telegraph correspondents who are writing online diaries, including the foreign correspondents and our fashion guru, Hilary Alexander," said Edward Roussel, the Telegraph Group online editorial director.

The website has also introduced a "most-viewed" section detailing the most-read stories from the past week and encourages readers to "get stuck into our daily debate" at Telegraph Speakers' Corner.

Telegraph.co.uk has also today launched its World Cup 2006 preview pages, featuring podcasts from star writer Henry Winter and sports editor Keith Perry.

The redesign will roll out into other areas of the website including sport, business, personal finance and travel in the coming weeks.

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