Ciar Byrne 

Ad Age Global rebrands as web service

8.30am: Ad Age Global, the monthly offshoot of US media magazine Advertising Age, is rebranding itself as an internet service, writes Ciar Byrne.
  
  


Ad Age Global, the monthly international offshoot of the US weekly media magazine Advertising Age, is closing down as a print publication and rebranding itself as an internet service.

Three jobs will go as a result of the move by Crain Communications' Ad Age Group.

"Our commitment to international news coverage is as strong as it has ever been," said Jill Manee, the group vice-president publisher of Ad Age

"While we will no longer be publishing Ad Age Global as a print product, we will continue to deliver global advertising, marketing and media news and data to our audiences through AdAgeGlobal.com and various other Ad Age Group products."

"The main reason is that people are getting their information in daily format, so a monthly is becoming difficult in terms of getting the news. The website will be our main business model," she added.

The international content of Advertising Age will be expanded when Ad Age Global drops its print edition after the July/August issue.

The Global brand will continue to exist in various electronic formats, including through the internet (AdAgeGlobal.com), electronic newsletters and the Daily World Wire news product.

Stefano Hatfield, the managing director of Ad Age Global and a columnist for MediaGuardian.co.uk, will continue to oversee those businesses.

 

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