TBWA is launching a national press, outdoor and radio campaign for Thomascook.com as part of a £7m drive to establish the brand as the on and offline leader in the travel market.

The campaign, which breaks this week, will carry the tagline, "Why go anywhere else".

All advertising will focus on the company's winter sun and winter snow packages and will plug Thomas Cook's range of products and the knowledge and experience it can offer consumers. The campaign will run until the end of November.

Media planning and buying is through BLM.