Ananova has called off the advertising pitch for its online news and information service.

The brand is now not expected to receive any separate advertising support following its buyout by telecommunications giant Orange.

Several agencies pitched for the account but no appointment will be made. Sources say it is unlikely that there will be any separate launch of the site. If advertising or marketing does becomes necessary this will fall to Lowe Lintas & Partners, the incumbent agency on the Orange account.

Ananova provides packages of news, sports, event listings and other information for websites and interactive services.