From Jaws and Raiders of the Lost Ark to Jurassic Park and Schindler's List, Steven Spielberg has little to prove in the entertainment industry.
And with millions in the bank from his blockbuster movies, who would have thought commercials for a burger chain was next on the cards for his company, Dreamworks.
But today Mr Spielberg proved he can still surprise after Dreamworks signed its first ever corporate partnership with Burger King.
The multimillion-pound alliance could see the company behind blockbuster films such as AI: Artificial Intelligence and Shrek making commercials for the burger giant.
The deal gives Burger King access to DreamWork's pool of creative talent and give Mr Spielberg's company a direct route to the millions of people who walk through he doors of the fast food outlet's 11,370 outlets in 58 countries.
It also gives Burger King first rights to all future live action, television, music and home entertainment properties from DreamWorks. The deal will kick off with the sponsorship of five animated releases, starting with Spirit: Stallion of the Cimarron.
"This is our first alliance with a major corporate brand and marketer," said Jeffrey Katzenberg, the co-principal of DreamWorks.
"We'll be working closely with them to develop a range of premium and promotion programmes, even commercials."
Burger King has also signed a new partnership with the children's TV network, Nickelodeon.
The agreement builds on a five year relationship between the two companies that has seen Nickelodeon promote its shows, such as Rugrats in Paris: The Movie with branded Burger King meals.
Plans for 2002 include expanded Kids Meal and Big Kids Meal programmes, a live entertainment tour across various markets; and sponsorship of events such as Nickelodeon's Kids Choice Awards.
Dreamworks's possible move into commercials reverses the more traditional career path from adverts to movie-making.
Ridley Scott, famous for the cult film Blade Runner, first made his name in commercials - he was responsible for the orginal Hovis advert. Alan Parker also started out in advertising.
However, the reverse has also been the case. David Lynch, the director of Wild at Heart, made the last PlayStation advert.
