Promos for Paris Hilton's new album will be among the first video ads to be offered on content-sharing website YouTube.

Warner Bros Records is the first advertiser to make use of the new service, which offers brands the chance to put video ads on the YouTube homepage and on special promotional web pages.

YouTube will split the ad revenue with Warner Bros.

MySpace already offers video and branded web page services and has run campaigns around feature films in the UK including Superman Returns and X-Men 3.

According to the Wall Street Journal today, advertisers who pay to have their videos displayed on the YouTube homepage will be charged based on the number of visitors rather than how many times the videos are played.

Last week, it was revealed that YouTube was planning to host every music video ever made on the site.

YouTube is in talks with music companies including EMI and Warner Bros about hosting old and current music videos for its users to view free of charge.

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