Trinity Mirror's national newspaper website network bounced back from two tough months of viewing declines to record a double digit percentage increase in browsers in April, according to the latest Audit Bureau of Circulations figures published on Thursday.
While rival national newspaper publishers managed just low single digit percentage increases in browsers in April – and several even shed web users – Mirror Group Digital managed a 13% increase in daily unique browsers to 660,000.
MGD, which includes websites such as 3am.co.uk and MirrorFootball.co.uk, also reported a 10.9% rise in average monthly unique browsers to 13,682,364 in April, compared with the previous month.
The bounce back follows a tough two months for MGN – which saw a 30% drop in monthly browsers following a relaunch in February and another significant decline last month – but it was not enough to restore it to the position of fifth largest national newspaper website, which it relinquished to the Independent in April.
The Independent grew average daily unique browser numbers by 8% to 695,992 while monthly browser numbers climbed 3.54% to 15,043,267.
It was mixed bag for Mail Online with daily unique browsers rising 4.42% compared to March to 5,653,577. However the UK's biggest national newspaper site moved further away from the landmark 100m mark as monthly unique browser numbers dipped by 0.53% to 90,309,252.
Stablemate Metro grew daily unique browsers by 2.32% to 335,390, monthly browser numbers dropped 2.15% to 8,049,098.
Of the biggest national newspaper websites, Telegraph.co.uk experienced the toughest April with a 6.11% drop in monthly unique browsers to 44,892,746, while daily unique browser numbers fell just over 3% versus March to 2,343,120.
Guardian.co.uk, the Guardian News & Media website network that includes MediaGuardian, grew average daily browsers by 4.17% to 3,876,212.
No officially audited number for monthly unique browsers was registered by Guardian.co.uk for April – the March figure was 67,753,770 – however given growth rates it is likely to have hit the 70m mark for the first time.
News International's Sun Online grew daily unique browsers by 2.82% to 1,530,704. Monthly unique browsers grew 1.52% compared to March to 25,070,209.
The Evening Standard also had a tough month with daily unique browser numbers falling 8.23% to 110,611 and monthly browsers fell by 11.27% to 2,518,207.
Mail Online
Daily average browsers: 5,653,577
Month-on-month change: +4.42%
Year-on-year change: +57.22%
Monthly browsers: 90,309,252
Month-on-month: -0.53%
theguardian.com
Daily average browsers: 3,876,212
Month-on-month change: +4.17%
Year-on-year change: +61.02%
Monthly browsers: N/A
Telegraph.co.uk
Daily average browsers: 2,343,120
Month-on-month change: -3.04%
Year-on-year change: +21.24%
Monthly browsers: 44,892,746
Month-on-month change: -6.11%
Sun Online
Daily average browsers: 1,530,704
Month-on-month change: +2.82%
Year-on-year change: N/A
Monthly browsers: 25,070,209
Month-on-month change: +1.52%
Independent.co.uk
Daily average browsers: 695,992
Month-on-month change: +8.02%
Year-on-year change: +18.76%
Monthly browsers: 15,043,267
Month-on-month change: +3.54%
Mirror Group Digital
Daily average browsers: 660,672
Month-on-month change: +13.17%
Year-on-year change: +4.69%
Monthly browsers: 13,682,364
Month-on-month change: +10.85%
Metro
Daily average browsers: 335,390
Month-on-month change: +2.32%
Year-on-year change: N/A
Monthly browsers: 8,049,098
Month-on-month change: -2.15%
Evening Standard
Daily average browsers: 110,611
Month-on-month change: -8.23%
Year-on-year change: N/A
Monthly browsers: 2,518,207
Month-on-month change: -11.27%
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