I think Microsoft's game with fame thing - where gamers get the chance to compete on Xbox 360 games with Embrace, The Strokes etc - is a good idea. While playing the bass player from Kasabian at FIFA may stretch the concept of "fame", it certainly helps bring some much needed glamour to the world of online gaming. This is especially true with the latest competitor, model Jodie Kidd. She'll be playing Project Gotham 3 on Tuesday 30th May (5.30 - 7pm GMT) and Xbox Live gamers will have a chance to race and, get this, chat with her. What on earth are an Xbox Live gamer and Jodie Kidd going to talk about? And how will she react if she is called a "fag"? I'd love to eavesdrop.