The BBC's new media chief, Ashley Highfield, has recruited the final member of his senior management team, as part of a major restructure of the department.

Mr Highfield has poached Steve Rogers from US web consultancy Razorfish to become head of design and navigation at BBC New Media.

Mr Rogers will be handed responsibility for the look and feel of all BBC content across the web and interactive television.

He spent most of his career at electronics giant Philips, heading up the company's design division in the US and working on products such as TiVo and WebTV.

He will report to Katharine Everett, who was made controller of new media earlier this year.

The vacancy had been open since Mr Highfield announced a major expansion of the department earlier this year.

Now his team is complete, he plans to complete the process of bringing all of the BBC's interactive and new media operations under one umbrella organisation.

He hopes it will make it easier to extend content across various digital platforms and add an interactive element to every programme on the channel.

The department is also due to be rebranded as part of the process, with BBCi understood to be the favoured new name.

Mr Rogers said: "I'm thrilled to be joining BBC New Media at such an exciting time, with some major innovations on the horizon and a whole new approach being taken to design and navigation on both the internet and interactive TV.

"I'm looking forward to working with the teams behind the BBC's award-winning services."

MediaGuardian.co.uk special report
The BBC