One actor. One pose. Five picture editors. Five editors. Five front pages, all with the same shot of Gwyneth Paltrow doing that under-dressed Liz Hurleyish red carpet thing at the premiere of her latest movie. Unsurprising choice for The Sun, Daily Mirror, Daily Mail and Daily Express. But the Daily Telegraph couldn't resist the obvious choice either.

Having seen the trailer of Iron Man, I rather think it will need all the help Ms Paltrow's sudden media exposure can give it. The lady has certainly fulfilled her publicity commitment. As the Mail points out, she has worn seven pairs of kinky heels in four days to attract the kind of photographic attention she normally avoids.

Best headline, by the way, is the Mirror's "Gwyn and bare it".