Jemma Adkins has been appointed head of content for the digital division of BBC Worldwide.

Ms Adkins will be responsible for expanding the digital media content catalogue that will power the BBC's proposed iPlayer, as well as its mobile and video-on-demand services.

She will work with the BBC Worldwide digital media director, Simon Danker, on developing the range of digital TV programme content, as well as commissioning and repurposing new material for online and mobile from both independent and in-house producers.

Ms Adkins was formerly with BBC Worldwide's TV sales division where she oversaw video-on-demand deals with BT and Homechoice.

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