The company responsible for computer games such as Carmageddon for PlayStation and Thunderbird for Gameboy is getting romantic.

Sci Entertainment Group, the London-based computer games publisher, yesterday announced that it is going to become a matchmaker by starting a service called findablinddate.com.

The company is diversifying to take advantage of the increasing number of mobile phone users.

"What we want to do is to use the technology available to give people an entertainment experience," said Rob Murphy, finance director of Sci.

The service is the most recent product to be created by the groups mobile media division.

Findablinddate.com will match romantics with their perfect partners by profiling the personal details that the user enters into the system and letting people know when a match turns up.

The user can then choose with whom to arrange a blind date. The service can also connect secret admirers with a "Who fancies who?" feature.

"Findablinddate.com is about fun and communication and will have a huge entertainment appeal," said Mark Knutton, Sci's mobile media chief operating officer.

The service, targeted at people aged between 16 and 30, will be able to connect 30m mobile phone users in Britain by Wap, email or the internet 24 hours a day.