The World of Warcraft juggernaut rolls on with the news yesterday that the online RPG has got over one million subscribers in Europe. This brings the combined global total of addicts to 5.5 million. This number is only likely to grow as the game is still gaining word-of-mouth recommendations. And you know what? It deserves the success. I've been playing on and off since last February and still regularly find things to do, places to see and skills to learn. Yes, the grind can get tedious, but there is always some nifty reward tantalisingly just out of reach. And there is a further sign of WoW's mainstream acceptance. I went to a Sony party last night - thrown to celebrate 8 million PS2 and 1 million PSP sales in the UK - and overhead a shouty conversation about Tauren racial traits between two pissed revellers. And there wasn't a beard in sight. What next? A politician resigning to "spend more time with my family and my guild"?