Intel has announced a new brand to cover its mobile technologies, including the forthcoming mobile Pentium code-named Banias and its Wi-Fi wireless offerings. "The new Centrino mobile technology brand name will be represented by a new logo carrying the famous Intel Inside® mark. The logo, featuring a striking magenta color and a completely new shape, suggests flight, mobility, and forward movement", says Intel. Update: CNet now has the story, with the interesting aside that "A Google search on 'centrino' also reveals the term to be a common one in Italian embroidery circles."