"Wal-Mart Stores is looking to its core customer base with its new online music service, offering a library of largely country music songs for less than the 99-cent per download industry standard," reports AP.

According to the report: It really represents the mass market stepping up to digital music services and saying, 'We're almost ready to adapt this on a big scale,'" said Jacob Kaldenbaugh, an analyst with Harvest Equity Research in San Francisco. "This is downloading music going mainstream."