The free online estate agent, easier.co.uk, yesterday abandoned its search for a buyer and ceased operating its website.
The company had put up the 'For Sale' sign in November 2000, after spending millions of pounds on a massive TV and billboard campaign.
Its revenues - based on a model of selling customer details to third parties - failed to compete with such a level of spending. Shares, once worth over £3, ceased trading at 16.5p.
Easier announced its closure with a simple message on its website, and by emailing its 70,000 registered users.
"It is with great regret that I must inform you that as of February 28 2001, the easier.co.uk web site will cease operation," the email message said.
"Please do not reply to this email as there will be no one to read your mail."
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