Nick Gillett 

Games news: Gizmondo ‘relaunch’ off

Those with long memories may remember the abortive launch of the Gizmondo handheld device in 2005, writes Nick Gillett
  
  


Those with long memories and an eye for the absurd may remember the abortive launch of the Gizmondo handheld device in 2005. With a launch party featuring Kylie Minogue and laughable claims about taking on Nintendo at their own game, the company eventually descended into farce, peaking when one of its execs crashed a speeding Ferrari in LA that turned out to have been paid for with funds really meant to help build and sell games consoles. The result was a swift exit from the market, the shutting of their eerily empty Regent Street flagship shop and the disappointment of the handful of starry-eyed optimists who'd actually parted with cash in return for the doomed device. News of a Christmas 2008 relaunch was therefore greeted with some amusement, and fresher news of its non-appearance with manufacturing problems and the credit crisis cited, isn't so much a surprise as business as usual.

 

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