David Coursey makes a couple of interesting points about this week's Apple launch in a Commentary for ZD Net News. For example, if Apple is really a consumer electronics company rather than a computer company, how does it manage to launch a new machine just after the peak buying season? Of course, like many journalists who made the trek to the show, he's clearly miffed that Apple pre-sold an exclusive to Time magazine, which then cocked it up. In passing, he also remarks that: "AnchorDesk's readership, for example, is predictably below average on days when Apple appears in the headline, which is consistent with the company's overall market share." It remains odd that when around 95% of readers really don't care how "innovative" Apple is with hinges and coloured plastics, the press keeps on writing vast screeds about the company. How many readers are we driving away? Hm, I plead guilty, too.