Sony has created an ad featuring a 1971 Ford Mustang, a poodle and 5,000 litres of foam to showcase for the first time in one film the extensive range of high definition television products the company offers.
The surreal-pan European campaign, set to Iron Maiden's Can I Play With Madness, aims to educate consumers about Sony's "lens to living room" vision of an HD future.
In the ad various Sony products are shown capturing, or displaying, images of a bizarre scene featuring a poodle sitting in a 1971 Ford Mustang Mach 1 on a neon-lit half pipe, while the car is covered in 5,000 litres of foam.
Sony's ad features a wide variety of products including the PlayStation 3, Bravia TV, Blu-ray discs, Vaio computer, Cybershot digital cameras and Handycam recorder.
The ad itself, created by Fallon London, the agency behind the "Balls" and "Paint" commercials for the Sony Bravia, is called "Experiment".
David Patton, Sony Electronic's outgoing senior vice-president of communications for Europe, said the company was dedicated to an HD future and that 70% of its revenues already came from selling HD-ready products.
"HD is Sony and Sony is HD," he said. "We wanted to show how across our range of products there is the ability to edit, record and watch using Sony HD products."
The ad will be used across TV, cinema, online or instore, depending on the strategy adopted in each country or region. In the UK, the "Experiment" ad will be distributed online by Sony.
"Full HD represents the future of film, television and gaming and yet we're finding that consumers are still unsure when it comes to understanding the relevance of key components such as HD1080 or Blu-ray disc," said James Kennedy, the general manager for marketing communications for Sony Europe.
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