Andrew Pulver 

Gravity blasts off for China release

Box office bonanza expected after sci-fi thriller starring George Clooney and Sandra Bullock given all clear for release, despite Hollywood quota
  
  


Gravity, the blockbusting space walk thriller starring Sandra Bullock and George Clooney, has cleared the necessary hurdles to be granted a theatrical release in China. According to the Hollywood Reporter, the film will open in the lucrative but highly controlled territory in November.

China applies a quota to major Hollywood films – 34 are allowed in one year – though the fact that Gravity is a 3D will have helped ease its way. Added to which, the prominent placing of a Chinese character (and space station) in a helpful capacity may have overcome traditional objections to showing American achievements in space. (China is currently embarked on a major space programme which is seen as crucial in solidifying its superpower status.)

Gravity has so far stunned box office observers with its record-breaking haul in US cinemas – it currently stands at $122.3m (£76.5m), with a further $68m (£42.5m) from the 21 non-US territories it has so far been released in. Gravity could reasonably expect to add $60m-$70m (£37m-£44m) in China alone, so producers will be delighted at this development.

More on Gravity

Gravity: first-look review
• News: Gravity 'celebrates existence of God' says Christian group

 

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