Dara Kerr 

Investors look out for Apple’s AI plans after Siri reboot announced

The iPhone maker is set to report earnings after market close
  
  

iPhone on display
The iPhone 17 series stands on display at the Apple Store in New York City on 19 September 2025. Photograph: Shannon Stapleton/Reuters

Apple will release its first quarter earnings Thursday after market close, and all eyes will be on the company’s roadmap for integrating artificial intelligence into its products. The tech titan has shown steady financial growth as iPhone sales remain strong. Investors have worried that Apple is getting left behind when it comes to AI.

To assuage Wall Street’s fears, Apple announced earlier this month that the rebooted version of its voice assistant, Siri, will be powered by Google’s Gemini AI models.

That move appears to have softened some anxiety, and analysts are cautiously optimistic, forecasting $2.68 per share on a revenue of $138.4bn, according to a Bloomberg analyst consensus estimate. That’s more than the $124.3bn in revenue that the company reported a year ago. This is typically Apple’s biggest of the year after holiday shopping.

Last quarter, Apple reported a new record for fourth quarter revenue, coming in at $102.5bn. The news came just days after the company hit a $4tn market value for the first time. Apple’s stock kept rising to hit an all-time high in early December. It’s fallen 10% since then, but is still up year-over-year.

Despite high overall iPhone sales over the past year, the company’s revenue in China from the smartphone has come in below Wall Street estimates. Investors see the Chinese market as key to Apple’s success.

“Fundamentally, they continue to face pressure in the Chinese markets,” said Jay Woods, a chief market strategist at Freedom Capital Markets. “The company has not announced any major enhancements or roll-outs that have piqued investors’ interest.”

It’s widely rumored that Apple is planning to debut its first folding phone sometime in 2026, which would bring it in line with Samsung, Motorola, Google and other companies, which have offered folding smartphones for years.

 

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