Elle Hunt 

Pipped at the post: Bill Shorten loses out as Malcolm Turnbull wins Instagram campaign

Prime minister had best response of any politician over the campaign, posting all 10 of the most popular images
  
  

Malcolm Turnbull takes a selfie
Malcolm Turnbull with the member for Higgins, Kelly O’Dwyer, at a morning tea in the federal electorate of Higgins at the Malvern town hall in Melbourne. Photograph: Mike Bowers/The Guardian

The results are in: Malcolm Turnbull has won the election ... on Instagram.

New figures from the photo-sharing platform show the prime minister had the best response of any politician over the eight-week campaign, posting all 10 of the most popular images. The best-liked was of him drinking tea backstage before going on Q&A with a cold.

But the Labor leader, Bill Shorten, deserves a nod for increasing his followers by nearly 78% from 8 May to 29 June. He also had the “most overperforming post” in terms of engagement in relation to following: a snap of him and the former Labor leaders Bob Hawke, Paul Keating and Julia Gillard just before the Labor campaign launch.

Here’s a selection of highlights of the campaign, as it played out on Instagram.

Tanya Plibersek poses with a pineapple

Steven Ciobo, minister for rock lobsters

Barnaby Joyce ‘catching up’ with a bag of tomatoes

Ed Husic, Richard Marles and Jason Clare: we’re the worst band in the world but we don’t give up

A campaigning classic from Turnbull

Terri Butler celebrates 800 phone calls in a day

A #throwback to Lucy Turnbull ‘with a very young Daisy’

Nuns defacing the Sex party’s posters (... allegedly)

Behind the scenes at the Labor launch (no bowls of brown M&Ms here)

Julie Bishop feigns interest in QR codes

Shorten on marriage equality

Richard Di Natale’s second wombat of the campaign

Barnaby Joyce’s dog in a suitcase

A confronting selfie from Christopher Pyne

Turnbull nails it with a picture with Waleed Aly

 

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