Speaking at the Guardian Changing Media Summit 2016, a panel of industry leaders from Hailo, Guardian News & Media, Mindshare, Rubicon Project and Neo@Ogilvy discuss the challenges in educating a new generation of consumers used to free content, that content does have to be paid for somehow to enable the industry to survive. During the panel session, panelists discuss the importance of creative insight over data and the risk of closed networks for publishers.

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