Mark Sweney 

AOL to close MyDaily and ParentDish

Company scraps women-focused sites in order to focus on key brands such as HuffPost UK, which will double its lifestyle and politics teams
  
  

ParentDish web site
ParentDish web site Photograph: Allison Bucchere/flickr Photograph: Allison Bucchere/flickr

AOL is to shut the glossy women’s site MyDaily and parenting site ParentDish as part of a restructures to focus on key global brands including HuffPost, TechCrunch and Engadget.

AOL UK launched MyDaily in 2010 in a major push to target 35- to 44-year-old women. ParentDish was launched in 2009.

The brands do not exist in international markets and AOL has decided to scrap local spin-offs to focus on its four core global brands.

AOL said the new structure would mean increased investment in HuffPost UK, including the launch of parenting and style channels to replace MyDaily and ParentDish.

HuffPost UK will double its lifestyle team to six members, and its politics team double to four members.

In addition, the company is also hiring a video person and a social media writer.

Stephen Hull, editor-in-chief of HuffPost UK, said: “This investment is testament to the great work we have done at turning HuffPost into an established news brand in the UK marketplace over the last three years.

“By doubling our lifestyle and politics teams and building on our success in entertainment, social and video, we’re continuing to bring our valuable mix of hard news, thought-provoking journalism, entertainment and lifestyle content to our readers, while at the same time putting a renewed emphasis on coverage of positive stories.”

 

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