In a self-aware nod at America’s global image of a nation of patriotic zealots (it’s not that true, we promise), some cheeky Yanks posted playful, hyperbolic digs at their Belgian rivals on social media ahead of their upcoming World Cup match. The stakes for this game are fairly high: whoever wins advances to the next round, while the loser heads home. Naturally, people are getting a little emotional.
Belgium has an entire region named after the BIGGEST LOSER EVER. #bunchoflosersoverthere #nobodylikesyoubelgium pic.twitter.com/Ez4A55Qfgr
— Dan Amira (@DanAmira) July 1, 2014
Van Damme is Belgian He once played Guile on Street Fighter LOOK AT THAT TATTOO You know what side he's on. #USA pic.twitter.com/RU0WWaJTsL
— SportsNation (@SportsNation) July 1, 2014
But much like the storied Freedom Fries movement of 2003, which brought the nation together unity against France over its objection to the Iraq war, most Americans focused their outrage on a single, symbolic food: Belgian waffles.
American restaurant chain Waffle House threw the gauntlet with this picture of a heartlessly mutilated waffle:
We ready #USA #WEBELIEVETHATWEWILLWIN pic.twitter.com/Sfdg0zXyNJ
— Waffle House (@WaffleHouse) July 1, 2014
American hooligans quickly fell into line.
If you are a server and someone orders Belgian waffles today, you are legally obligated to arrest them for treason. #GoGoUSA #USA #USA #USA
— JBies (@OlDirtyBiestard) July 1, 2014
Alright boys, lets have some Belgian waffles for breakfast- no leftovers! @ussoccer #USA #soccer #boys #ifyournotfirstyourlast #rickybobby
— Emily Senkosky (@EmilySenkosky) July 1, 2014
And it was only a matter of time until New York City’s world-famous Wafels and Dinges food truck was targeted by US soccer fans.
HOW DARE THEY! pic.twitter.com/9SZs714OKm
— Nate Silver (@NateSilver538) July 1, 2014
Eating from the @waffletruck today means you hate freedom, democracy and Clint Dempsey. #WorldCup
— Alexander Nazaryan (@alexnazaryan) July 1, 2014
@waffletruck boycotted, 1 year #usa
— Marlin Foreman (@marlin_foreman) July 1, 2014
The only waffles are @WaffleHouse waffles! #1N1T #USA #IBelieveThatWeWillWin (sorry @waffletruck... I'll love you after we win.)
— Jack Sterne (@JRSterne) July 1, 2014
To placate the gathering mob (or just be good sports), Wafels and Dinges is offering New Yorkers a pretty sweet deal no matter which team wins. According to the New York Times, “Wafels and Dinges will have the match on at its cafe and hand out free waffles for 15 minutes after every Belgian goal from its cafe and food trucks. It will also serve free ice cream cones after every American goal.”
America's ambassador to Belgium has been fairly gracious to the hosts so far.
So how's Belgium reacting? Their mission to the US seemed prepared.
I took a trip to @BelgiumintheUSA today where they are more than ready for tomorrow. SportsTalk 9pm @NewsChannel8 pic.twitter.com/Ja4IeOUnJF
— Alex Parker (@ParkerSports) July 1, 2014
And apparently, beer giant Stella Artois was too classy for the World Cup, period. They prefer the timeless grace of Wimbledon.
A perfect serve at @Wimbledon. #herestoperfection pic.twitter.com/yFabzfRisC
— Stella Artois (@StellaArtois) June 29, 2014
Don’t worry, Belgium, it’s all in good fun. America still loves you and your cuisine. Please don’t take the waffles away.