A growing number of teenagers are making their name as beauty vloggers, with YouTube tutorials that are also making a fortune for the make-up industry. Here are some of the young women changing the face of the cosmetics business
Jordan (JordanBone89 on YouTube) Photograph: Casey Orr for the ObserverAbby (AbbyBeeBeauty)Photograph: Casey Orr for the ObserverLeena (TakeMeToYourLeenaTV) Photograph: Casey Orr for the ObserverBonnie (TeenyLittleBirds)Photograph: Casey Orr for the ObserverFreya (BeautyBubblePop) Photograph: Casey Orr for the ObserverDancia (LoveFromDanica)Photograph: Casey Orr for the ObserverAnchal (AnchalMUA) Photograph: Casey Orr for the ObserverRupinder (Rougerosepetale) Photograph: Casey Orr for the ObserverLois (MakeupofMayhem) Photograph: Casey Orr for the ObserverEmily (TheBeautybyEmily) Photograph: Casey Orr for the ObserverHollie (SimpleDollys) Photograph: Casey Orr for the ObserverAva (AvaDraz1) Photograph: Casey Orr for the ObserverSarah (SaraahWeshy)Photograph: Casey Orr for the ObserverRachael (PaleSkinMakeup) Photograph: Casey Orr for the ObserverMarc (ThePrinceofVanity)Photograph: Casey Orr for the ObserverRosie (MsRosieBea)Photograph: Casey Orr for the ObserverFrankie (MissFDMakeup) Photograph: Casey Orr for the Observer