Digital advertising in the US will exceed ads in newspapers for the first time in 2010, according to the New York-based researcher eMarketer.
Online advertising spending will finish the year with a 13.9% increase to $25.8bn (£16.6bn) compared with an 8.2% decline to $22.8bn (£14.7bn) for print newspaper ads.
"This is a tipping point," Geoff Ramsey, eMarketer's chief executive. "The bad economy has actually accelerated the shift to digital advertising."
US newspapers will end 2010 with a 7.8% gain in online ad spending, to $3bn (£1.9bn), leaving them with an overall drop of 6.6%, to $25.7bn (£16.6bn).
