Charles Arthur 

Breakfast briefing: Apple passes 10 billion (explicitly?), Google’s travails, and tweetiness

Did you win the $10,000 voucher for downloading the 10 billionth iTunes song? Someone did. And more stuff to kick off your day..
  
  

Apple CEO Steve Jobs in front of a projection of iTunes
Apple CEO Steve Jobs in front of a projection of the iTunes website at the London launch of the iTunes store in the UK, German and France, June 15 2004. Photograph: Ian Waldie/Getty Photograph: Ian Waldie/Getty

• Apple's iTunes Store hit the 10 billion download mark at about 10pm GMT last night: details of the winner weren't immediately available. A list of the most downloaded songs was, though, and very interesting it was: Black Eye Peas at the top with I Gotta Feeling, followed by Lady GaGa (with Poker Face). What's absolutely clear is that the "all-time best sellers" are all released in the past couple of years - which you'd expect: there are more iPods and copies of iTunes around, so of course they will have driven more sales.

A more interesting question is whether sales are slowing down at all. From the Wikipedia graph, it looks like they're not - it's continuing on a steady climb. The key question is, will it ever turn downwards?

Bonus trivia point for some future Apple-themed game of Trivial Pursuit: it happened on Steve Jobs's birthday. He just turned 55, since you ask.

• Speaking of Apple, and its strange attitude to swimwear (is it porny? Or not?) there are rumours that it's going to introduce an "explicit" category to its App Store. We'll aim to have more about this later today.

• Google's woes continued: besides the announcement of the European Commission investigation, three of its executives were sentenced for a YouTube video they have nothing to do with being uploaded in Italy.

The sentences are suspended, but it essentially suggests that Google is responsible for what appears on YouTube - potentially, criminally so. So what should Google do? Well, someone could review every video before it goes up. At 20 hours of video uploaded per minute, that would mean ... how many people being needed? Actually, I worked it out - read about it over at Comment Is Free, in Google is slave to the algorithm.

Bonus link: Business Insider's Chart of the Day shows where Google's profits come from. It's really not very diverse.

• Bad news I'm afraid: an executive at Electronic Arts says there are no new consoles on the horizon. Whaat? The Xbox 360 is five years old! The Wii is four! That other one is... yeah, well. So it seems like Project Natal will be the next one.

• Finally, in case you haven't noticed, if you like an article you can tweet it - there's a little button up at the top right, just by the headline on the article. (You won't see it if you're doing this via RSS, obv.)

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